Keith Richards – Because he's worth it
Keith Richards – Because he's worth it

Keith Richards’ who’s guitar licks and imperviousness to the effects of death have made him a global phenomenon has teamed up with L’Oréal to create a brand new Anti-aging serum.

The Anti-aging serum will be the first product in a line of cosmetics simply be called “Keith” and it is due to go on sale to the general public in the coming months.

The secret to the new product will be Keith Richards’ blood, the rock star has already had a large quantity of blood extracted which will be used as the active ingredient. Clinical trials have proved that the specific concoction of drugs and alcohol found within his bloodstream are the reason for his prolonged life and when properly refined can be used within many areas of the cosmetics industry.

L’Oréal spokesman Sean Matthews commented on the new product: “The collaboration with Keith Richards puts us at the forefront of the beauty industry, we believe this product will be able to give our customers the same death cheating properties that have allowed Mr Richards to achieve such greatness in his life.”

In keeping with L’Oréal brand guidelines Mr Matthews signed off with: “Because he’s worth it”