Netflix and Chill
Netflix and Chill

Media giant Netflix have moved to protect their intellectual property and stated that any company using the phrase “chill” without prefixing it with “Netflix and”, will now be in violation of Netflix’s trademark and may be liable for an unlimited fine and prosecution.

The move has had a devastating impact on the frozen food industry who up until now have frequently used the term “chill” to describe their produce and to give consumers instructions on how to properly store it. Wall’s ice-cream and Birdseye have already been caught out by the move and had many of their assets seized including fishing trawlers and ice cream vans by bailiffs working on behalf of Netflix.

A representative from Netflix’s PR department defended the move and released this statement: “We must protect our brand and what it represents, many companies have been piggybacking on Netflix’s success by their liberal use of the word chill and this free ride ends now.”

LEAVE A REPLY