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Keith Richards’ blood to be active ingredient in L’Oréal anti-aging serum

Keith Richards – Because he's worth it
Keith Richards' who's guitar licks and imperviousness to the effects of death have made him a global phenomenon has teamed up with L'Oréal to create a brand new Anti-aging serum.The Anti-aging serum will be the first product in a line of cosmetics simply be called "Keith" and it is due to go on sale to the general public...

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